Most of us remember the iPhone app store launch in 2008 and the iPhone app gold rush that followed. Indie developers flocked to the platform, all determined to build a breakout app that would earn them millions. And pretty soon that gold rush… turned into a brown rush. Enter Panic, with a ridiculous novelty app and an elaborate fake backstory for a German company that didn’t exist.

Show Notes

• Twitterrific
• 2008 Apple Design Awards
• Chevy’s
• Daring Fireball
• The Coding Monkeys
• Idle Thumbs
• Overcast

Read the transcript